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Survey highlights increased consumer appetite for in-car technology

Spanish telecommunications firm Telefonica has issued its second annual report on connected car technologies. Its study looked at public expectations of in-car tech in the cars of today and tomorrow. Participants were queried about such technologies as social media, telematics, on-board diagnostics and early warning systems, revealing that connected car tech was already influencing purchasing decisions.

Drivers say no to more diesel costs

THREE QUARTERS of drivers in the UK say there should be no more additional costs for those driving a diesel car. Under proposals for Ultra Low Emissions Zones (ULEZ), diesel car drivers would be charged more to drive in towns and cities across the UK. With the possibility of ULEZs becoming widespread by 2020, 75.4% of drivers in the UK say they object to this plan and are not prepared to pay more to use their car.

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.