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GM expands credit union program nationally

General Motors on Wednesday launched a nationwide test program that gives 90 million credit union members access to the company's Credit Union Member Discount Program with participating GM dealers. The "Invest in America" program also gives members access to financing on new-vehicle purchases. This follows a four-state Midwest program GM began early last month.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

SEMA 2008 show report: Dodge Challenger

By Ben Whitworth Motor Shows 06 November 2008 16:59 Chrysler may have its back against the wall, but that hasn't stopped its SRT skunkworks team churning out what is easily the most politically incorrect – and, as a result, wonderfully desirable – Challenger SRT-10. Yes, and with an 8.4-litre 600bhp V10 Viper motor shoehorned into the Dodge’s engine bay, there’ll be plenty of tyre smoke! Developed in house by Chrysler’s Street and Racing Technology department, this is the hottest of Challengers.