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Acura shifts focus to sensible Gen Y shoppers

Honda is ready to begin the makeover of its Acura premium brand this spring, and the timing could hardly be better. In addition to the new ILX small sedan and redesigned RDX compact crossover coming in spring, a tease of the redesigned RL flagship due this fall will be shown at the New York auto show in April. Then, the volume leading TL sedan and MDX mid-sized crossover are slated for 2013 redesigns.

2011 Freelander 2: The “Claynation” TV Ads

The 2011 Land Rover Freelander 2 Claynation Advert Success breeds success (although probably because success frees up budgets). And there aren’t too many car companies around who’ve managed to rebound better from the worst the world can throw at them than Land Rover. Not only has Land Rover weathered the storm of world financial meltdown – despite its products being at the premium end of the scale – it has also managed to thrive despite the protestations of the eco-mentalists that Land Rover’s products are destroying the planet.

Tesla Model S owners will receive upgraded charge adapters

After a garage fire in Irvine, Calif., in November of last year in which an overheated charging system for a Tesla Model S sedan was stated to possibly have been involved, Tesla will be sending out upgraded wall-charger adapters to all Tesla Model S owners. This upgrade comes on the heels of an over-the-air software update for the charging system in the Model S sedan. Software version 5.8.4 would enable the charging system to automatically reduce the charging current by 25 percent if the system detects unexpected fluctuations in the input power, essentially slowing the charging current and reducing the heat created in any high-resistance connections if the car senses that the current is unsteady.