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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

CDN–GM/PATAC Interactive Design Competition China winners announced

The winners of the CDN-GM/PATAC Interactive Design Competition China have been announced during Car Design Night at The Waterhouse in Shanghai on April 20, 2013. The inaugural Chinese installment of the popular student design competition has been a huge success, with 1,241 submissions during the five-month process. February saw an amazing number of last-minute entries that ensured a tough decision when the judges, including Brian Nesbitt, vice president of Design at GM International Operations, Michael Simcoe, executive director – Global Design GMIO at Holden, Min Cao, chief designer/Advanced Design director at PATAC, Burt Wong, executive deputy director of PATAC Design Department at PATAC, and Holt Ware, executive Design director at PATAC, met to choose a winner last month.

Mercedes to set world drifting record at Brooklands

Mercedes are going after the world drifting record I can’t say we actually knew that there was a world record for drifting a car. But there is.  And Mercedes - and driver Mauro Calo – hope it will be theirs after this weekend.