Subaru Severe Weather Companion on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Pontiac G8 inspires new police car for Chevrolet

Chevrolet is expected to reveal plans for a new, rear-drive police car on Monday--and it could be based on the doomed Pontiac G8, Automotive News reports. Chevy will reveal details at the International Association of Chiefs of Police convention in Denver. GM CEO Fritz Henderson has told an Australian newspaper that the company is working on a cop car based on Holden technology.

Groups form coalition in effort to replenish the Bonneville Salt Flats

An effort to save the historic Bonneville Salt Flats in Utah is under way with a salt replenishment program to permanently preserve the land. The national landmark is an essential piece of American motorsports heritage, as scores of world land-speed records have been set on the unique formation. The densely packed expanse of land is the dried remnants of a huge prehistoric lake.