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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Camaro, Sonic fill the Chevrolet stand at SEMA

Custom Camaro and Sonic models lead the way at the Chevroletstand at SEMA this year, with a green electroluminescent Hot Wheels Camaro leading the pack. The paint on the Hot Wheels car was not actually plugged in to an electrical source to make it glow so bright, but it sure seemed like it was. The idea was to get the same metallic finish that shined on the first 1:64 scale Hot Wheels Camaro, one of the original 16 die-casts that debuted from Mattel in 1968.

Ridemakerz and Toys “R” Us let you customize the Cars 2 gang

Starting May 15, lovers of Disney Pixar's Cars and Cars 2 will be able to customize their own versions of Tow Mater, Lightning McQueen and the gang at Toys “R” Us stores worldwide. In an exclusive partnership with Ridemakerz and Disney, Toys “R” Us will be opening standalone Cars 2 customization shops in all of its stores. Toy-car customizers Ridemakerz previously partnered with Disney to create bespoke versions of the miniature vehicles for people visiting their few store locations or online shop.