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Ferrari to revive GTO name

Ferrari is set to return the evocative GTO (Gran Turismo Omolagato) name to its lineup on a limited-edition, two-seat version of the F599 Fiorano GTB. The new car, conceived to run bodywork and mechanical components from the Italian carmaker's race-bound 599XX, is expected to make its public debut at the Paris motor show in September--marking the first time the GTO badge has been applied to one of Ferrari's road cars since the launch of the much-revered 288 GTO in 1984. Among the changes brought to the new car is a series of carbon-fiber exterior panels, a stripped-out interior and specially developed alloy wheels--all aimed at lowering the weight by 132 pounds from the 3,718 pounds of the F599 Fiorano GTB.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Chrysler moves design boss Ralph Gilles to lead new SRT brand

Chrysler Group on Tuesday shuffled the heads of its vehicle brands, placing design chief Ralph Gilles in charge of the newly created Street and Racing Technology (SRT) brand while handing his duties as head of the Dodge brand to Reid Bigland. The move is a way of getting all of the automaker's SRT efforts together under one leader, spokeswoman Shawn Morgan said. Gilles, 41, will still be in charge of Chrysler's motorsports activities and the design for Chrysler, Dodge, Ram and Jeep vehicles.