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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Pink Rolls Royce Ghost FAB 1 supports Breast Cancer Care

The result is a pink Rolls Royce Ghost EWB put together for the Evans adventure with everything from a pink paint job to hand-embroidered headrests with the Breast Cancer Care pink ribbon motif and pink umbrellas. There’s also ‘FAB1′ treadplates , a pink and cream interior and an uplit Spirit of Ecstasy Rolls Royce has handed the Ghost over to Chris’s FAB1 Million project – and he’s chipped in his FAB 1 number plate – with a plan to raise £1 million for the charity over the next year by offering the pink roller for hire for any special day – from weddings to corporate outings – and for appearances at special events. Jolyon Nash, Rolls Royce Marketing Director, said: When I received the call from Chris Evans to support FAB1 Million, we immediately sprang into action. It’s taken countless hours to create such a special car but every minute spent is absolutely worth it for such a valuable cause.

2014 Audi A8L TDI priced at $83,395

Audi will set the price of the 2014 A8L TDI luxury sedan at $83,395, including an $895 destination charge, the automaker said on Thursday. The addition of this vehicle gives the four-ringed marque a total of five A8 variants. The diesel A8L uses a turbocharged 3.0-liter engine that makes only 240 hp, but kicks out a very diesel-like 406 lb-ft of torque.