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News watch June 2011: today's auto industry news
Thu, 23 Jun 2011Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourThursday 30 June 2011• Toyota is planning a massive media campaign in the US to promote its new Camry saloon, due in autumn 2011. At a dealer meeting in Las Vegas, Toyota executives announced the media campaign, set to commence in October, to position Toyota and the new Camry as 'smart, safe and worry-free'.
MINI London 2012 Edition launches to celebrate Olympic Games
Wed, 28 Sep 2011MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.
Land Rover Freelander Black & White back for 2013
Thu, 13 Dec 2012Land Rover has resurrected the Black & White Limited Edition outing for the 2013 Freelander 2 with extra kit on a Freelander S for a 600 run. Land Rover does like to divvy up a special edition at the end of the year to give car sales a bit of New Year impetus (and, if Land Rover’s recent sales figures are anything to go by, it certainly works), and this year we get the Land Rover Freelander Black & white Edition. Again.