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SEMA buys Performance Racing Industry

The Specialty Equipment Marketing Association (SEMA) on Tuesday finalized plans to purchase Performance Racing Industry, and the transaction will close later this month. John Kilroy, who has experience as editor and associate publisher of PRI Magazine and as vice president of the organization, will continue to lead it. For now, according to representatives from SEMA, it's business as usual.

Hyundai HCD-14 Genesis is the ‘Most Significant Concept Vehicle of 2013′

The Hyundai HCD-14 (pictured) is the most significant concept car of 2013 Hyundai does do good concept cars, and they do have a bit of a track record of taking more of what a concept promises through to production than many other car makers. Like the i-Flow that turned in to the Hyundai i40. So the news that a Hyundai concept has grabbed the gong for the most significant concept car of 2013 does auger well for a future where the Hyundai HCD-14 Genesis actually turns in to the next Genesis, with much of what the concept offers still recognisable.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.