Sunoco Race Fuels Banner on 2040-parts.com

Book captures Ford's Farley launching F-bomb at GM

A new book about the Detroit auto industry rebuilding itself is showing that old rivalries are still alive and kicking in the Motor City. In Once Upon a Car by Bill Vlasic, Ford Motor Co.'s marketing chief lobs an F-bomb at General Motors. "We're going to beat on them, and it's going to be fun," the book quotes Jim Farley, Ford's group vice president of global marketing, sales and service, as saying.

2012 Toyota Yaris: The UK stuff

The 2012 Toyota Yaris - the UK details We’ve been trailing the 2012 Toyota Yaris since the end of last year when Toyota in Japan unveiled the JDM Toyota Viz ( the Japanese version of the Yaris) and again a month ago with the unofficial Euro details. But now Toyota UK has decided – especially as the 2012 Yaris is starting to roll off production lines in Europe from today – that they may as well make the new Yaris official, give us some details and let us know exactly how much a new Yaris will now cost. The Yaris will come in four flavours of trim – T2, TR, SR and Spirit – although Toyota say that a full two thirds of sales are of the TR trim.

Chrysler, Mopar hope Ram Runner kit can challenge Ford SVT Raptor

In an effort to compete with the Ford SVT Raptor off-road pickup, Chrysler and parts group Mopar have released the Ram Runner kit. The Mopar Ram Runner kit, available for owners of 2009-2011 Dodge Ram 1500 models, can be installed at home or by the dealer for a total parts cost of just less than $20,000. The Ram Runner upgraders on a budget can add kit elements individually as well.