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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Ford MyKey system now limits cell phone use for teens

Ford's MyKey system has been able to limit speeds and audio volume to improve teen-driver safety. Now, new technology will allow the system to limit cell phone use as well. Launching on the 2012 Ford Explorer, the new technology means that, when hooked up to Sync, the teen's phone will send calls to voicemail and save texts for later reading, but drivers can still make voice-activated outgoing calls.

Ireland preparing to ban smoking in cars

Ireland prepare to ban smoking in cars Maybe the erosion of individual liberties should be secondary to safety (although we would argue the contrary), but surely banning smoking in cars – as Ireland appear close to doing – is a very silly route to go? Of course, since anything that can be remotely construed as a company car is already somewhere you’re not allowed to smoke, banning smoking in private cars is, perhaps, a logical step. The argument is that smoking in cars is detrimental to the health of children who are passengers.