Supercharger Cardone 2r-103 Reman on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Chevrolet Orlando MPV Paris debut

The Chevrolet Orlando MPV (left) seems a bit bland after the concept (right) Chevrolet first penned the idea of the Chevrolet Orlando with a concept in 2008 (which you can see on the right in the picture above). That has now turned in to the production Orlando which will debut at the Paris Motor Show in October, but it does seem to have lost something in the process of going from concept to production. Quelle surprise (well, it is the Paris Motor Show).

Silverstone unveils new F1 Circuit

The new Silverstone F1 Circuit was revealed this week Bernie will be pleased It’s been a bit of a saga for Silverstone and the BRDC of late, with a backwards and forwards ‘will-they, won’t-they’ get to host the British Grand Prix going forward. Bernie Ecclestone finally announced that Silverstone would host the 2010 British Grand Prix back in December  - although it could be argued only by default after Donnington went belly-up – and the circuit upgrades are nicely in time for the 2010 British Grand Prix in July. Prince Andrew did the official opening on Thursday and got the chance to lap the track in a 2-seater F1 car with Damon Hill at the wheel and former F1 driver – and now BBC pundit – David Coulthard also on track in a Red Bull.