Supercharger System, Vortec V2, '89-'93 Mustang on 2040-parts.com

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.

Peugeot Exalt Concept at the Paris Motor Show in Euro-Spec

The European version of the Peugeot Exalt Concept With the Paris Motor Show now looming (just four weeks away) car makers are starting to reveal new cars and new concepts heading for the French capital. Today it’s the turn of Peugeot to reveal an updated version of the Exalt Concept we saw at the Beijing Motor Show in April. The Peugeot Exalt Concept is Peugeot’s next step on from the Onyx Concept, showcasing many of Peugeots’ future design cues and technology all wrapped up in a swoopy coupe saloon that sadly will never see the light of day as a production model.

Carlos Ghosn's automaker mantra: Go big or you'll go away

Size matters in auto company survival, Renault and Nissan CEO Carlos Ghosn told an audience in Detroit on Tuesday. To cope with the escalating costs and scope of a global industry, successful automakers must complete a trifecta--be able to compete in every technology, every market and every segment, Ghosn said during a luncheon speech at the Detroit Economic Club “No 3 million-unit carmaker can make it,” Ghosn said, explaining why his Renault-Nissan alliance forged an alliance with Germany's Daimler AG. Competency in one or two of the three skills is not enough, and only very large companies can afford all three, he said.