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New Mercedes B-Class (2012) Launch Campaign with new photos & video

New Mercedes B-Class (2012) launch campaign starts Officially, the 2012 Mercedes B-Class arrived at the Frankfurt Motor Show back in September. Which meant we got plenty of detail and lots of photos. The details, as you would expect from Mercedes, were pretty comprehensive and the photos were certainly plentiful – more than 100 of them –  if a little ‘cold’.

Porsche shows off 911 RSR for World Endurance Championship

Porsche is celebrating the 50th anniversary of the 911 this year with several events including the Retro Classics show in Stuttgart, Germany, an exhibit at the Porsche Museum and honored marque status at the Pebble Beach Concours d'Elegance. Porsche also went racing with the new 911 RSR in the first event of the World Endurance Championship this weekend, and has posted a clip on its YouTube channel. The 991-based Porsche 911 RSR houses a 4.0-liter flat-six making 460 hp with a new six-speed sequential transmission with paddle shifters.

Lexus Fashion Workshop designers make car parts fashionable

Lexus is moving from the road to the runway with a new ad campaign set to appear in Vogue magazine. As part of the Lexus Fashion Workshop, the carmaker challenged four fashion designers to create wearable pieces using materials from a dismantled Lexus CT hybrid. The challenge is "elevating the notion of recycling to an art form," according to Lexus, which says the CT hybrid is 90 percent recyclable.