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To sell the Stingray, Chevy plans to target Porsche

Corvette says there is a substitute for Porsche. And it's the all-new 2014 Corvette Stingray hitting showrooms this fall. General Motors' Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker's biggest launches of the year.

Tracker launches ‘My Tracker’ & opens up a whole new market

If you have a car that costs a bit more than average, you’ve probably been told you need to fit a Tracker if you want to get it insured, so the insurance company has a fighting chance of recovering your car in quick sticks if a light-fingered lout makes off with your pride and joy. It’s a clever system that uses hidden sensors to track the car’s movements and helps the police find your car when it’s been stolen. And it’s a good business for Tracker, who have demonstrated the recovery rate of stolen vehicles is far higher when their system is fitted which means a ready market when insurance companies insist it’s fitted to high value cars.

New Mitsubishi Outlander PHEV plug-in hybrid goes on sale. Price from £28,249

The new Mitsubishi Outlander PHEV (pictured) goes on sale in the UK The Mitsubishi Outlander PHEV arrived at the Paris Motor Show in 2012, and although it’s already available in Europe it’s only now going on sale in the UK. And it does offer a compelling package. Mitsubishi say the Outlander PHEV is the most practical vehicle qualifying for the UK’s £5,000 grant for low emission cars, and instead of charging really silly prices for their new plug-in hybrid Mitsubishi have pitched it so buyers pay no more at entry-level (after the grant) than they would for its diesel equivalent.