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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

New Zenos E10 British sports car revealed

If you’ve not heard of Zenos Cars, don’t worry – the firm is only a few months old after all. But despite its relatively fledgling nature, the company has got big plans for its new E10 sports car. It’s aiming to take on Lotus, Ariel and Caterham for the lightweight British sports car crown, and with former Caterham chief executive officer Ansar Ali and chief operating officer Mark Edwards – along with ex-Caterham employee Chris Weston – Zenos has certainly got the expertise to succeed.

Mercedes C-class (2014) interior images and technology revealed

By Ollie Kew First Official Pictures 22 October 2013 18:00 This is the cabin of the new Mercedes C-class, which will go on sale in spring 2014. It’s aiming to out-drive and out-sell the BMW 3-series, new Audi A4, and Jaguar’s upcoming ‘XS’ sports saloon.Lots of design cues have been taken from the flagship S-class to create the simplified new C-class cabin, but there are still an awful lot of new features. They’re all bolted into a C-class that’s 100kg lighter than the outgoing model, and will boast, Mercedes claims, the lowest fuel consumption in its class.