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Report: Interior Motives China Conference 2011 – Day 1
Sun, 17 Apr 2011Over 300 industry delegates gathered for the opening day of the annual Interior Motives China conference, which this year takes place in Shanghai, just a few days prior to the opening of the international auto show on Tuesday. Interior Motives is CDN's print magazine and this is its 4th annual gathering in China. The title of this year's conference is 'The challenge of being different: establishing a local design direction for China's maturing market', a pertinent topic now China has become the biggest new car market in the world.
BMW i Genius could replace a car salesman – if it actually worked.
Sun, 25 Aug 2013Text you i3 or i8 question to BMW i Genius and get a proper salesman’s reply The cars sales market is moving online more and more with many buyers using the interwebs for all their new car research, and a growing number actually buying cars directly from their devices. Now it seems that BMW are looking for a new way to sell their new range of electric cars – the BMW i3 and BMW i8 – which are about to hit the road and offer car buyers the first chance to jump in to a ‘Premium’ EV. So with a new market place potentially opening up, BMW has already appointed ‘i Geniuses’ at many of their UK dealerships to answer buyers’ question on the i3 and i8, and now they’re going a step further in a move that looks set to undermine, or even replace, BMW car salesmen (and women).
Video: Behind-the-scenes at the CDN-GM Interactive Design Competition 2013 awards ceremony
Mon, 27 Jan 2014The 2013 edition of the CDN-GM Interactive Design Competition saw the largest number of participants and entries ever, and produced an outstanding standard of work. In this video, filmed at the awards ceremony that took place at the North American International Auto Show, judges explain the competition structure and the benefits that both GM and the students get from the experience. Winning students also reveal how participating in the competition provided a platform for them to launch their careers and gain exposure to the world's biggest carmakers.