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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

McLaren Qualified launched for Approved Used McLarens

But it’s been a long time since McLaren actually built a road car – the McLaren F1 – and that car wasn’t exactly mainstream, so there was no real dealer network or support for used McLarens. Well, there was, but it doesn’t translate in a to real production models as it involved sending your car back to Woking for service or McLaren finding a buyer for your F1 (for a commission). So McLaren has built up a dealer network and now it’s decided it’s time to launch a ‘McLaren Approved’ programme for used McLarens - McLaren Qualified – which involves McLaren taking used 12Cs and giving them a bumper-to-bumper qualification check, fitting any upgrades the car needs and bolting on a minimum two year unlimited mileage warranty and McLaren Roadside Assistance.

First sight of Pininfarina-designed Eurostar trains

Eurostar has unveiled the first images of its new Pininfarina-designed e320 trains that are currently under construction in Germany. A £700m overhaul of the Eurostar fleet has seen a refurbishment of its existing trains as well as the purchase of 10 new trains designed by the Italian design house. The entire new Eurostar fleet should be completed by 2015 with production of the new e320 trains and refurbishment of the existing trains well underway.