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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Amped Up! GM to hire 1,000 engineers and researchers for electric cars

General Motors will hire 1,000 engineers and researchers in Michigan for research and development of electric vehicles, CEO Dan Akerson said on Tuesday morning in Detroit. The new hires will work on batteries, electric motors and power-control technology. Akerson made the announcement at the factory that builds the 2011 Chevrolet Volt.

Teen driving: Can computers teach us to drive?

Can technology help us do a better job of training novice drivers? Note the term "novice," which is coming to replace "teen" as the focus of national concern about inexperienced drivers. This stems in part from graduated driver licensing (GDL) laws that have pushed up the age of new drivers and is partially a reflection of recent studies showing that it's not just newly licensed drivers, but all inexperienced drivers younger than 25 who are at higher risk of death or injury in car crashes.