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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Britain leads bumper year for Ferrari

FERRARI may be struggling on the Formula One track, but its bank accounts are in fine shape after profits reached new record highs. After delivering 3,631 cars in the first six months of the year – 3.6% fewer than the me period in 2013, in line with the company's plans to reduce deliveries – revenues were up 14.5% to almost £1.35 billion. Profits rose 5.2% to £185 million, which should pay for a good send-off for the outgoing Ferrari Chairman Luca di Montezemolo after his 23 years of service.

Feds researching fire risks from EV batteries, regulator says

Federal safety regulators have begun an $8.75 million study of whether lithium ion batteries in electric vehicles pose a potential fire hazard, officials said Thursday. Kevin Vincent, chief counsel of the U.S. National Highway Traffic Safety Administration, said researchers are looking at whether the high-voltage batteries can cause fires when they are being charged and when the vehicles are in an accident.