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JCB sets new diesel land speed record

By Greg Fountain Motor Industry 22 August 2006 05:50 The JCB Dieselmax has broken the diesel land speed record, posting an official, FIA-approved speed of 328.767mph. During the first run along the Bonneville Salt Flats course on 22 August, the 1500bhp Dieselmax touched 324.24mph.The pit crew then turned the streamliner around on a turntable and prepped it for the second run. On the return, JCB's diesel-powered racer hit 333.339mph.

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Automakers tease ads for Super Bowl 2013

Automakers are reaching out to celebrities, fans and even YouTube sensations for 2013 Super Bowl advertisements. CBS has reportedly sold out its ad inventory for the Feb. 3 broadcast of Super Bowl XLVII at prices averaging $3.7 - $3.8 million.