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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

New Jeep Cherokee: New York Auto Show 2013

The new Jeep Cherokee has its official public debut at the 2013 New York Auto Show today with 9-speed gearbox and based on a  Fiat platform. Now, with the New York Auto Show about to kick off (which you might reasonably have thought was yesterday after the flurry of activity from Jaguar and Land Rover) we get a full set of photos of the Cherokee and specifications. The new Cherokee sits on the Chrysler/Fiat Compact US Wide platform which gets independent front and rear suspension which, say Jeep, offers great on-road dynamics without sacrificing off-road ability and comes with a 9-speed auto box and a choice – at least in the US – of 184bhp 2.4 litre 4-cylinder or 271bhp 3.2 litre Pentastar V6.

German premium brands go SUV crazy: 10 new 4x4s coming

By Tim Pollard Motor Industry 04 August 2014 11:15 Here’s a new trend among the German premium manufacturers that appears to be reaching boiling point: the insatiable rise of SUVs and crossovers. It’s been happening for a while, of course, but CAR can reveal that no fewer than 10 - ten! - new 4x4s are on the drawing boards at Audi, BMW and Mercedes-Benz.