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Mercedes SL63 AMG, David Coulthard & (blindfolded) illusionist Dynamo (video)

David Coulthard & Dynamo (pictured) in the Mercedes SL 63 AMG If there’s one man who’s made magic and illusions cool again it’s the little man from Bradford – Dynamo. His street illusions are a must watch – and usually completely unfathomable – and he’s often coaxed in a celebrity face or three to perform illusions with as it makes for more marketable TV . That combination is something Mercedes couldn’t resist as a PR vehicle, so they enlisted Dynamo, David Coulthard, a Mercedes SL63 AMG and an abandoned airfield to produce a new Dynamo illusion to promote the SL63 AMG.

MINI: Meet the MINI Family Video

MINI sends us a 2011 family video Many moan that MINI has become a parody under BMW, but the truth is that it’s just become an enormous success with BMW doing what BL tried to do a generation ago – and failed. BL failed to grow and develop the Mini beyond the 1960s, although it had success in the ’60s with badge-engineered Minis (Riley Elf, Wolsely Hornet), Mini Coopers and Countrymans, and even a grown-up Mini – the Austin/Morris 1100. So BMW are really only carrying on what BL did in the ’60s, just in spades.

BMW i: New BMW Sub-brand starts with BMW i3 & BMW i8

BMW i launches We knew the BMW sub-brand would get an “i”. Because an “i” is now and green and cool and everything that sells. We did think that BMW’s sub-brand would be i-Setta.