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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Raging Artists gives its take on the minivan

What would a minivan commercial look like if it was made by minivan drivers instead of agency suits? A lot less boring than you'd think, as it turns out. The Raging Artists public-relations firm created a strangely comedic video called “A Family Man is Still a Man” with a group of RA employees that owns four minivans among them.

General Motors reshuffles Executive Design leadership team

General Motors will be changing its Executive Design leadership team around in the coming months to accelerate global product development. The announcement came on the heels of news regarding the giant automaker being surpassed by rival Toyota in global sales. In an effort to bring itself out of the red, the company is reshuffling its design team in several areas.