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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

BMW and Merc to join forces

By Georg Kacher Motor Industry 08 February 2008 13:03 CAR Online today reveals the extent to which BMW and Mercedes are plotting to cooperate on future models. In a wide-ranging plan, the two German premium marques could join forces to take on the might of Audi, with its backing and economies of scale of the whole Volkswagen group and, increasingly, Porsche. BMW chairman Norbert Reithofer and his counterpart at Daimler, Dieter Zetsche, are coming to the conclusion that the two brands – for so long, fierce rivals – should work together rather than fight against each other.

Toyota recalls 2003 Sequoia for stability-control problem

Toyota is recalling thousands of the 2003 Sequoia SUV to repair a potential stability-control problem, the company announced on Wednesday. The recall covers 50,000 of the SUVs produced early in the 2003 model year. The problem is the stability control could activate at too slow of a speed (about 9 mph), limiting the ability of the Sequoia to accelerate.