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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Refreshed 2013 Nissan Juke offers more colors, better safety and infotainment

Nissan is updating the Juke small crossover for 2013 with new colors, a new appearance package, and new safety and infotainment systems. The biggest change for 2013 is the addition of the Midnight Edition package. The $1,200 option comes with 17-inch black wheels, black rear-roof spoiler and black mirror caps.

Report: 10th annual RTT Conference

Held at the Old Congress Hall in Munich, the 10th annual RTT Conference was a showcase for Realtime Technologies AG's (RTT) visualization products. Entitled 'Sharing Visions', the event was a platform for the established supplier of virtual prototyping and virtual marketing tools to demonstrate the services it supplies to various industries, principal among which is the automotive design industry. While many of the presentations revolved around the integration of RTT's software to streamline the processes related to marketing and product development, some reflected on the software's ability to facilitate creation and gauge public perception.