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BRP Design Center Inauguration

On September 10th, Canadian powersports specialist BRP inaugurated its new Design & Innovation Centre in Valcourt, Quebec (one hour south-east of Montreal, near the US border). This new 5000 m2 state-of-the-art building will house BRP's design and advanced concept teams working on all its brands and product families: the Can-Am spyders and ATVs, Lynx and Ski Doo snowmobiles, Sea Doo personal watercrafts and speedboats, and related lifestyle and accessories design. The team of 60 individuals includes transportation designers, product designers, graphic designers, engineers, human factors experts, mechanics, CAD technicians, modelers, molders, painters, and management.

Subaru Forester tops small SUVs in new crash test

The Subaru Forester and Mitsubishi Outlander Sport have won top honors from the Insurance Institute for Highway Safety, becoming the only small SUVs to ace the group's new "small overlap" crash test. The Forester, which Subaru redesigned for the 2014 model year, earned Top Safety Pick+ accolades by scoring a "good" rating on the small overlap test, in which the front corner of the vehicle on the driver's side strikes a five-foot-tall barrier at 40 mph. "With the redesigned Forester, Subaru's engineers set out to do well in our new test, and they succeeded," Joe Nolan, vice president for vehicle research at IIHS, said in a statement.

Ford gains ground in customer perception

The Ford brand gained ground in consumers' minds this year as Toyota slipped, though the Japanese juggernaut still leads the pack by a slight margin. Over the last two years, Ford climbed 35 percentage points while Toyota dropped 46 percentage points, according to the latest survey from Consumer Reports. During this time, Ford (144) moved within three points of Toyota (147).