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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Chevrolet UK has its best ever year

Now admittedly, Chevrolet UK is not starting from a point of market dominance in the UK, but any manufacturer who has managed to increase sales in 2008 is obviously doing something right. Chevrolet UK has announced that in 2008 it managed to increase its market share in the UK by 12.5%, from 0.76% to 0.86%, with total sales for the year of 18,372 cars (which is only a smidge higher than 2007, but the lower total sales for the UK Car market in 2008 meant a significant increase in market share for Chevrolet). Chevrolet Cruze - Launches in the UK in 2009 These are not figures that are going to frighten the pants off Ford and Vauxhall, but they are an indication that a certain part of the car buying public in the UK are looking at price as a major factor, and are prepared to sacrifice a degree of driving joy to get in to a new car at a lower price.

Fisker teases Project Nina

Fisker has revealed a teaser image of what it is expected to be its highly-anticipated Project Nina. The Anaheim, California-based company promises to give a glimpse of what the future holds for the company at the New York auto show next month. Project Nina, the startup carmaker's second model line after the Fisker Karma.