Suzuki Ltz 400 Z400 Kfx Dvx Gas Fuel Tank 2003 on 2040-parts.com

Saab 9-4X (2010): first official photos

Saab has taken the wraps off the long-awaited new 9-4X crossover. And when we say long-awaited, we mean heavily delayed; this Swedish crossover has been in the pipeline for years. Based heavily on a US-spec Cadillac SUV and built in Mexico, the 9-4X betrays its old-school General Motors roots: the 296bhp 2.8-litre V6 petrol present from the Insignia is present and correct, allied to Saab’s own XWD four-wheel drive system.

Design Services: Artware Concept and Dassault Systèmes

Concept cars are the creative work and the car manufacturers' future vision as expressed by their in-house design studios, but the physical sculpture, the one we see under the spotlight at motor shows, is often the work of design consultancies. It is at these independent studios that the conceptual study, sometimes even a simple sketch, is visualized into a life-size, running prototype. Artware Concept is not a novice in the field.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.