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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Range Rover photography contest

Land Rover is offering a very exclusive prize to the winner of its latest photographic competition. In addition to Olympus E-PL2 cameras and Land Rover Experience vouchers for the runners-up, the overall winner will receive an exclusive Range Rover Evoque bicycle. Created by the Land Rover Design team, the top prize is just one of three Range Rover Evoque bicycles in the world.

GM to test offering insurance for 1 year to buyers in Northwest

General Motors--testing a new sales promotion--is offering Oregonians and Washingtonians a new incentive to buy or lease a GM vehicle. Any driver from the two states who buys or leases a new vehicle through Sept. 6 and titles the vehicle in either state will receive a free one-year automobile insurance policy from MetLife Auto & Home.