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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Maserati Grand Turismo S Auto – details ahead of Geneva

Maserati Grand Turismo S – now gets the ZF 6-speed auto ‘box And in many ways this is a much better bet than a Ferrari. Much the same kudos, but a much lower price. And be in no doubt; people feel the same about Maseratis as they do about Ferraris, so you’ll get all the glory for driving a fantastic Italian machine, and you won’t be marked down as the driver of a flash, common-or-garden Ferrari!

Aston to launch 'two or three Lagonda models' - Bez

Aston Martin is preparing to launch 'two or three' new Lagonda models, CEO Ulrich Bez has confirmed to CAR. In a wide-ranging interview with our European editor Georg Kacher in the new June 2011 issue, Dr Bez revealed numerous details about the plan to relaunch the Lagonda brand. The new-generation Lagondas are to include a sporty crossover, an Allroad-type crossover and a high-end luxury saloon following in the footsteps of the William Towns-designed boxy 1976 Aston Martin Lagonda, CAR understands.