Suzuki Wagon R 2001 Air Cleaner [1829050] on 2040-parts.com

Campaign To Encourage Switch To Low Emissions Motoring Launched

IN A bid to boost consumer awareness of the increasing numbers of low emissions vehicles entering the market, Deputy Prime Minister Nick Clegg MP has helped to launch a new promotional campaign. Backed by some of the automotive world's biggest players - BMW, Nissan, Renault, Toyota and Vauxhall – the 12-month long ‘Go Ultra Low' campaign will prompt car buyers to consider the benefits of pure electric, plug-in hybrid and extended-range vehicles with information about their low running costs, ease of charging and impressive range. Consumers will be directed to new website, (www.GoUltraLow.com) offering information about owning and running such vehicles, the makes and models available and the locations of the thousands of publicly available electricity charging points.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

2012 Focus gets Ford’s new Door Edge Protector

Ford’s new Active Door Edge Protector When Adam was a lad, dings on the edges of doors caused by careless passengers opening a door without any thought were mitigated by a quick trip to Halfords for a set of clip-on plastic door-edge protectors. But they’ve rather gone out of fashion. Which isn’t terribly surprising.