Sw5130 Sender Asy - Temperature (ford) on 2040-parts.com

£2,500 price cut for Subaru BRZ

Subaru has cut the retail price of its sporty BRZ coupe by nearly 10% to £23,995 on-the-road for the SE Lux model. The reduction from the previous £26,495 list price (effective from 1 May 2014) marks a £2,500 saving for customers. The price drop is in part related to the introduction of the firm’s performance flagship model, the WRX STI, which hits UK shores in May 2014.

Toyota recalls Prius models for steering fix

Toyota Motor Corp. is recalling 106,000 units of its first-generation Prius hybrid vehicle to fix a power steering problem that can make the car difficult to turn. About 52,000 of the cars were sold in the United States and 48,000 in Japan, Toyota said.

Future products: Kia seeks lively, upscale look

Kia's redesigned Optima sedan and the Cadenza replacement for the Amanti, both due next year, reflect an emphasis on creating a livelier and more upscale look for the once-bland brand. Indeed, styling has been a crucial element of Kia's new-product push in the past 18 months. The team at Kia Design Center America near Los Angeles--part of the automaker's global design network led by onetime Audi design chief Peter Schreyer--has helped set the new styling direction.