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Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.

BMW SUCCESS AT BCA SALE

A WIDE selection of used BMW vehicles fetched a total of £9.2 million at a special sale held by BCA in December. 325 vehicles were sold at the Virtual Auction held at Park Plaza Riverbank, with an average selling price of £29,700. Interest was fuelled by a number of vehicles making their used market debuts, including the Mini Cooper D Countryman, new 520d, 525d and 530d 5 Series models and the X5 X-Drive 4.0d M Sport.

McLaren Qualified launched for Approved Used McLarens

But it’s been a long time since McLaren actually built a road car – the McLaren F1 – and that car wasn’t exactly mainstream, so there was no real dealer network or support for used McLarens. Well, there was, but it doesn’t translate in a to real production models as it involved sending your car back to Woking for service or McLaren finding a buyer for your F1 (for a commission). So McLaren has built up a dealer network and now it’s decided it’s time to launch a ‘McLaren Approved’ programme for used McLarens - McLaren Qualified – which involves McLaren taking used 12Cs and giving them a bumper-to-bumper qualification check, fitting any upgrades the car needs and bolting on a minimum two year unlimited mileage warranty and McLaren Roadside Assistance.