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Volvo outlines strategy for U.S. revival

Volvo Cars is rolling out a broad strategy aimed at reviving the brand in the United States after a decade of shrinking demand while nearly doubling sales globally. The plan, shared with U.S. dealers on Tuesday, includes new powertrains, new vehicles, more leasing and fresh marketing under a new, global ad agency.

SPD starts collaboration with VW Group Design on Masters program

Scuola Politecnica di Design (SPD) and Volkswagen Group Design are starting a new five year collaboration program focused on the development of experimental mobility projects for Lamborghini, Audi and Volkswagen. The Milan, Italy-based university is offering eight scholarships to participate to the one year Master Program in Car and Transportation Design, which will take place from 21 October 2010 to October 2011. The university is currently accepting applications from students and professionals from all over the world, with the aim of providing training with the protagonists of automotive design.

Rowan Atkinson prangs the McLaren – again

Rowan Atkinson in his McLaren F1 We don’t usually do accidents and supercars on Cars UK. To us, it seems horribly ghoulish and somehow perverse to seek enjoyment, not just from the misery of others, but from the destruction of beautiful cars. But this is Rowan Atkinson and his beloved McLaren F1.