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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Special-edition Jaguar XKR 175 confirmed for Pebble Beach reveal--and the U.S. market

A limited-edition, high-performance Jaguar called the XKR 175 will debut at Pebble Beach later this summer in celebration of the historic brand's 75th anniversary. The name of this speed demon actually indicates the number of units that will be made for the United States. Jaguar says 175 will reach U.S.

Video: Rolls-Royce Wraith design process revealed

Rolls-Royce has released a video exploring the design process behind its Wraith fastback, revealed earlier this month at the Geneva motor show. The video is one of a series that look at the Wraith's development process, focusing on the design and performance of the Wraith. Key figures behind its development such director of design Giles Taylor and head of interior design Ian Sheppard feature, explaining how the Wraith evolved the way it did and how the design teams made their decisions.