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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

BMW vs Winter: all you need to know about BMW xDrive

By the CAR editorial team 21 January 2014 15:00 According to BMW, its ‘xDrive’ all-wheel drive system is more popular than any other premium brand’s four-wheel drive drivetrain. That’s right: in the UK, xDrive outsells Audi’s famous quattro system, not to mention Mercedes ever-expanding 4Matic range, and all-wheel drive version of Jaguar’s XF and XJ. If you had to name an all-wheel drive BMW off the top of your head, you’d probably plump for the X5, but the truth is that xDrive has infiltrated the majority of BMW models.

White remains new car buyers' top color

White remains the most popular color of choice for automotive consumers, a trend report has shown, with 22 per cent of all car buyers opting for the color. Transportation coatings manufacturer PPG's annual automotive color popularity and trend data report has, however, forecasted that more vibrant colors are set to increase in popularity. Silver came a close second with 20 per cent of new car buyers opting for it, followed by black (19 per cent), gray (12 per cent), red (9 per cent), natural (8 per cent), blue (7 per cent), green (2 per cent) and other colors (1 per cent).