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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

McLaren Production Centre opened by PM David Cameron

Call me Dave at Woking with Ron, Jen & Lew The launch of McLaren Automotive and the McLaren MP4-12C has been a bit of a roller coaster ride for Ron Dennis and McLaren. The reviews of the MP4-12C were overwhelmingly positive – with a few small caveats – and the press, on the whole, loved that McLaren were taking on the might of Ferrari with a car that truly was its match. But there have been a few hiccups along the way.

Mini Rocketman concept (2011) at 2011 Geneva motor show

The new Mini Rocketman is manna from heaven for critics who bemoan the new BMW Mini’s growth spurt from bijou city car to bloated supersized mini. The Rocketman, Mini’s 2011 Geneva motor show debutant, is a blueprint for a new kind of smaller Mini – and it’s within an inch or two of Alec Issignois’s 1959 original. Don’t dismiss the Mini Rocketman as pie-in-the-sky concept.