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PREMIUM CARS IN DEMAND DESPITE RISING FUEL PRICES

THE RECENT sustained surge in UK petrol prices is not having a detrimental effect on the market for used luxury cars, large prestige SUVs and supercars, that’s according to industry experts Glass's. Current pump prices are at record highs, however whilst the value of a typical family car has risen by at least two per cent since January, large 4x4s have registered a rise of twice this amount. Also faring well during this period are luxury cars and supercars, which have followed the upward trend of family cars.

Ford resurrects Vignale name in an attempt to add premiumness to mainstream models

Ford is resurrecting the name of renowned Italian design house Vignale in an attempt to bring its mainstream models up market in Europe. Of course this isn't Ford's first experience of using a defunct carrozzeria for its range-topping models – remember Ghia? The first of these new models will be the Mondeo, which will appear with Vignale badging, lashings of chrome and quilted leather in Frankfurt next week.

The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.