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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Jaguar F-Type Coupe production starts & Jaguar R Performance Centres launch

José Mourinho gets the first Jaguar F-Type Coupe You would be forgiven for thinking the Jaguar F-Type Coupe is already roaming the roads in the hands of customers, such has been its profile in recent months, but you’d be wrong. However, Jaguar has now started serial production of the F-Type Coupe and the first man in line for a nice, shiny F-Type Coupe is José Mourinho, as we reported a couple of months ago. The ‘Special One’ was presented with his new car – in Stratus Grey with 20-inch Gyrodyne Black and Diamond Turned Wheels, Red Brake Calipers, Panoramic Glass Roof and Meridian Sound – by two of the F-Type manufacturing team from Castle Bromwich - Gary Johnson and Steven Gaut – at an event in London.

McLaren MP4-12C High Sport – and then there were 10

McLaren MP4-12C High Sport - 10 cars made and just a white one left We’ve discovered that there have actually been 10 McLaren MP4-12C High Sport models created – and one is up for grabs. Last week we reported on a very special run of five special McLarens – the McLaren MP4-12C High Sport – commissioned by a dealer and created by McLaren Special Operations at Woking. The MP4-12C High Sport adopted cues from Mclaren’s MP4-12C GT3 for its cosmetic makeover with a new nose, new back bumper, bigger air vents, new diffuser and new rear wing, all set off by a new set of bespoke alloys.