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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Beijing 2012: It’s a Breast Show with Cars

Li Ying Zhi(left) and Gan Lulu (right) - The Beijing Breast Show 2012 Chinese authorities have reprimanded the organisers of the Beijing Motor Show for the ‘Negative Social Impact’ of scantily dressed models. In the West we’re very used to scantily clad beauties selling everything from toothpaste to cars. Especially cars, and especially at Motor Shows.

New Ford Kuga production increased to meet strong demand

Ford has revealed that it having to increase production of the new Kuga by 10 per cent at its Valencia Plant to meet strong demand. We reported in February that Ford were chuffed with sales of the new Kuga - especially as almost all buyers were opting for ‘premium’ versions – with orders for almost 2,000 in the UK just weeks after the Kuga went in to production in Spain, and sales across Europe for the Kuga up 27 per cent year on year. So Ford is now doing the only thing they can to deal with the burgeoning sales of the Kuga and are upping production in Valencia by 10 per cent, and now expect to build 100,000 new Kugas this year for Europe alone.