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Alfa offers new vintage: the Unique Alfa customisation programme

By Guy Bird First Official Pictures 17 September 2007 02:00 No new car for Alfa at Frankfurt? No, but the brand did launch a customisation programme called ‘Unique Alfa’ to make its cars look even better. Three ranges will be offered: Vintage (retro/traditional), TI or Turismo Internazionale (Sporty) and Collezione (fashion and style).

What Americans want, according to Fiat design boss Ramaciotti

American cars are big; European cars are small. And it's always been that way. But that old distinction may be diminishing, says Fiat Group design boss Lorenzo Ramaciotti.

Luxury car buyers get kid-glove treatment from dealerships

Luxury vehicle buyers want service -- not just repairs done right, but the kind of pampering they get at high-end hotels, restaurants and boutiques. It's all about the extras. In response, luxury vehicle brands are stepping up their games, rolling out unprecedented customer service, training staff and reconfiguring showrooms to cater to these buyers.