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GM cuts Facebook ad spending, but Ford steps on the gas

On the eve of Facebook's wildly anticipated initial public stock offering, General Motors said May 15 that it will stop buying advertisements on Facebook--about $10 million a year--but "remains committed" to the social network as part of "an aggressive content strategy with all our products and brands." In other words, GM will not pay Facebook for ads but will continue to maintain content, for which Facebook doesn't collect revenue. News of the decision was reported in The Wall Street Journal. But GM's position is far from universal.

Volvo outlines strategy for U.S. revival

Volvo Cars is rolling out a broad strategy aimed at reviving the brand in the United States after a decade of shrinking demand while nearly doubling sales globally. The plan, shared with U.S. dealers on Tuesday, includes new powertrains, new vehicles, more leasing and fresh marketing under a new, global ad agency.

Denza confirmed as brand name for Daimler BYD joint venture

Denza - the JV brand of BYD and Daimler The joint venture between Mercedes (Daimler) and BYD in China is to market cars under the Denza brand. It seems to have taken a very long time for the partnership between Mercedes Benz’ parent company Daimler and China’s BYD to come up with product or even a name. Well, they’ve managed the name although we’re still not too sure what exactly they’ll be flogging.