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Renault Kwid concept: star of the 2014 Delhi Auto Show
Thu, 06 Feb 2014Small crossovers are big news and the striking Renault Kwid concept car hints at another entry to a category that is expanding rapidly, following the launch of cars such as the Nissan Juke, Peugeot 2008 and the forthcoming VW Taigun. The Indian car market is booming, too, so what better place for Renault to unveil the Kwid concept than the 2013 Delhi Auto Show? The small and funky 4x4 has been designed as "a new vision tailored for new market needs," according to Renault, offering a robust design with hyper connectivity aimed at the youth of today.
BMW DesignworksUSA Intermarine 55 Yacht
Thu, 17 Feb 2011Following on from their alliance with Siemens on the Metro Inspiro train, BMW DesignworksUSA have collaborated with Intermarine, Brazil's leading luxury yacht brand. Having previously designed sea-going vessels for Bavaria Yachts, a manufacturer of entry-level yachts, the Intermarine 55 is a move into the upper segment of the yacht market for the consultancy. "Intermarine is a famous connoisseur brand with a rich history, and to evolve its design forward with the Intermarine 55 is an honor," said Laurenz Schaffer, President of BMW Group DesignworksUSA.
BMW unveils Super Bowl spots, digital shorts
Fri, 03 Feb 2012According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.