BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

New Range Rover Hybrid - the world's first premium diesel hybrid SUV

Land Rover has a history of boldly going where many cars dare not tread, but it's now venturing into virgin territory of its own, with the launch of the first hybrid Range Rover models. Order books for the Range Rover Hybrid and Range Rover Sport Hybrid will open when the new cars make their world debut at the 2013 Frankfurt Motor Show on September 10th, with the first deliveries taking place in early 2014. both cars emit just 169g/km CO2 and offer 44.1mpg

Jaguar F-Type caught in Colorado ahead of Paris motor show debut

Sharp-eyed Autoweek reader Robert Burkhardt has sent us a photo of what appears to be a camouflaged Jaguar F-Type caught driving in the mountains near Denver. Jaguar hasn't exactly been shy about showing off the F-Type in recent months. To generate buzz about the upcoming two-seater, the company has released teaser shots of a different camouflage-wrapped F-Type plastered with prominent “Search F-Type” stickers.