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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Record expected for Auto Union sale

By James Mullan Motor Industry 07 February 2007 09:21 A rare 1939 Auto Union Type D grand prix car is tipped to tear up the record books this month when it goes under the hammer – for an estimated price of up to £7.8 million. Auto Union developed the Type D racing car with a mid-mounted 3.0-litre 12-cylinder engine; in 1939, it was modified with the addition of a twin supercharger, increasing power 420bhp to 460bhp – enough for a top speed of 205mph. This particular car won the French and Yugoslavian Grand Prix in 1939, but at the end of the Second World War it was transported from East Germany to the former Soviet Union by Russian occupation forces as spoils of war.

Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.