Teak Sailboat Rudder In Great Condition on 2040-parts.com

2012 Ford Focus ST: Paris Motor Show 2010

The 2012 Ford Focus ST gets an early showing at Paris Yes, it may be at least a year before the 2012 Ford Focus ST launches, but that’s not going to stop Ford shouting about it. And what better place to shout than in the place the car world is centred on for the next week or two – the Paris Motor Show. But really, there’s not that much new to say.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Ford and GM tie-in with Apple

Having established a relationship with Nike for recycling materials as demonstrated on the Ford Reflex concept, Ford has now joined GM in collaborating with Apple to ensure their cars are iPod compatible. Rather than the retrofitted wire many drivers have had to resort to, cars will offer a bespoke area in the glove compartment that also acts as a charging point, the iPod instead controlled through the car?s GUI. By the end of the year, 70% of all new models sold in America are expected to be iPod compatible, an arrangement that furthers Apple?s continuing domination of the MP3-player market and one that will introduce Apple to the car-computer market, anticipated to be worth $6billion by 2010.