Team Alba Racing Baja 500 Sticker on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Carburetor maker Weber celebrates 90th birthday

Weber -- one the great names in automotive carburetion -- has just turned 90. The company was founded by Edoardo Weber in Bologna, Italy in December 1923. In 1920, Weber got his start producing kerosene conversion kits for Fiat trucks (gasoline being relatively expensive in Italy at the time).

Watch this: Grand Prix title sequence

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