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Trident Unveils 100mpg Iceni

By Ben Whitworth Motor Industry 21 August 2008 11:01 Trident’s new Iceni sportscar sounds like a dream machine – the Norfolk-based low volume carmaker claims its two-seater grand tourer can top 200mph, swings with a 550bhp turbo-enhanced punch for a sub-four second sprint to 60mph and can return up to 100mpg for a claimed 2000 mile range on a full tank of fuel! Oh, and did we mention that fuel is biodiesel?What? That sounds amazing!Hold your horses there.

Proton Satria Neo

Malaysian car manufacturer Proton have launched the new Satria Neo three-door hatchback, which replaces the Satria model introduced 12 years ago. Having formerly sold re-badged and out-moded Mitsubishi-derived models, Proton have since established a relationship with Lotus Engineering that began with the Proton GTi. Though cars such as the Elise demonstrate the depth of Lotus' abilities, partnerships with other companies reflect their breadth.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.